The more consistent your voice is, the easier it is to build trust and for customers to recognise your brand at a glance. When used together, organic and paid create a balanced strategy that keeps you visible and grows your future customer base. Organic and paid social media both have a role to play, and neither is better than the other. The best days to post on LinkedIn are Thursday and Friday, though most weekdays see high engagement on the professional platform. Buffer data revealed that the best time to post on TikTok is usually later in the afternoon on weekdays, between 4 and 5 p.m.

Maintaining an effective social media marketing strategy requires a balance of planning, execution‌ and continuous optimization. Here are focus areas you’ll need to pay attention to to ensure your strategy remains evergreen. There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

Strikingly provides a comprehensive platform that can help you streamline your social media efforts and maximize your results. By following the steps outlined in this guide, you can effectively leverage social media to elevate your brand and drive growth. Social media marketing refers to using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing results, and running social media advertisements. Social media plays an important part in the company’s decision-making process. Using information collected from social media can help companies to have a set of reliable attributes that comprise social, economic and environmental aspects in their decision-making process (Tseng 2017).

Prioritizing audience targeting, creativity and strategic budgeting will separate winners from those just burning through ad dollars. We all know social media is ingrained in daily life, but how people use it is changing. While growth may seem slow, that’s only because most of the world is already online.

If you already have some content that relates to your brand, there’s no need to start from scratch. For example, take a customer review and highlight that customer on Facebook or Instagram. Another idea is to share articles from your website’s blog or press release section. Regardless of your design background, anyone can use Canva’s templates and fool-proof drag-and-drop design functions to create stunning visual content. Hootsuite Inbox simplifies conversations and customer service, enabling you to reply swiftly and trace a person’s interaction history with your brand, ensuring no customer is ever left hanging.

Your Everything Guide To Social Media Marketing: From Strategy To Growth

An effective social media marketing campaign requires sound strategy and planning. Measuring and analyzing results is essential to any successful social media marketing strategy. By tracking key metrics such as reach, engagement, and conversion rates, you can gain valuable insights into the effectiveness of your campaigns. This data lets you identify what’s working well and what needs improvement, enabling you to refine your approach for better results. Once you’ve identified the platforms where your target audience spends their time, it’s important to create engaging and valuable content that will resonate with them. This could include sharing informative articles, eye-catching visuals, or behind-the-scenes glimpses of your business to build a connection with your audience.

Building a strong social media presence takes time, but in a competitive digital landscape, brands often need an extra push to gain visibility and credibility. By strategically enhancing engagement across platforms, businesses can increase brand awareness, attract organic growth, and drive more meaningful interactions. Social media can have a powerful impact and deliver an impressive ROI (with the right social media plan). Some businesses use social media to increase brand awareness, while others use it to drive website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers. According to Statista, over 5 billion people were on social media in 2024.

With billions of users active across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, the opportunity to build a loyal following and generate sales is bigger than ever. In today’s digital-first world, social media is not just an option for businesses, it’s a necessity. With billions of active users across platforms, the opportunity to reach, engage, and convert customers has never been greater. Unlike traditional marketing, which relies on one-way communication, social media marketing creates a two-way dialogue between brands and consumers. A well-executed strategy can turn casual followers into loyal customers and even brand advocates, making it a powerful tool for business growth. The best social marketing platforms can vary depending on your business goals, target audience, and the type of content you plan to share.

In light of this information, it’s evident that each platform offers unique benefits. The key is to align platform strengths with business objectives, ensuring that social media efforts drive tangible results. Users pin ideas, from home decor to fashion, making it a goldmine for brands offering niche products. Its visual search capability and shoppable pins streamline the user journey from discovery to purchase. For brands, it’s a platform to showcase products in real-world scenarios, driving both inspiration and sales.

Social media is undoubtedly an exciting and ever-changing industry. Psychology is as much a part of the job as creativity and data—it utilizes both the right and left sides of the brain, and each day brings about new challenges. There are a couple of things you can do right away to prepare yourself for a career in social media marketing, helping transform you into an industry-ready marketer. Social media marketing is simple on the surface, but it includes multiple layers that impact the best practices for different types of organizations. While social media marketing may seem easy, jumping in without a solid understanding will hurt your chances of getting the right results.

A helpful way to organize your goals is the one-year, five-year and 10-year format, where you outline where you’d like to be with your social media in one, five and 10 years. เพิ่มยอดวิว While repurposing content can be a smart move, it’s essential to have a strategy. Platforms offer unique features like Instagram Stories, Facebook Live, or X polls.

If you’ve already been dabbling in social media marketing for a while, begin with the first step in the following section. There are several ways to get started in digital marketing, even if you have no experience. You could enroll in a digital marketing certificate program or take digital marketing courses online or at your local college.

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With over 2.8 billion active users, it’s a great platform to build brand awareness, engage with customers, and run targeted ads. Facebook is ideal for businesses that want to share a variety of content, including images, videos, articles, and promotions. Building a social media marketing strategy from the ground up takes time. Every business would generate hundreds of leads if it were as easy as creating a few posts and watching as customers poured down your sales funnel. But it takes effort, and you need the right data to optimise and refine your advertising campaign over the long term.

Pay close attention to the type of users that engage with your content and engage back through likes, comments and shares. [newline]To try to spark conversations and set up polls, live streams and live questions. Using Hootsuite, you can easily repurpose your best-performing posts, identify and correct typos, upload branded graphics, and receive valuable recommendations for optimal hashtags and posting times. Whether you’re boosting an organic post that’s already doing well, or running an advertising campaign across a platform, social advertising can give you instant access to the exact people you want.

Furthermore, the list of theories can be used to justify the novelty of future research where a new theory is applied. Notwithstanding the productivity of the research streams, several promising avenues avail for advancing knowledge across all research streams. Figure 1 indicates that research on social media influencer marketing began to flourish 10 years (i.e., 2018 onwards) after the concept of was introduced in 2008 [63]. Avoid focusing on vanity metrics since they create a flawed perception of success. A high number of followers does not necessarily mean that your social media marketing efforts are successful.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re new to social or want to double-check your priorities in 2025, this guide has you covered. At its most simple, a social media content calendar outlines what you’re going to post, on which day, at what time. More advanced content calendars will account for seasonal trends, holidays, and even audience activity. With your content at your side, you can now begin building out your social media content calendar.

Our RACE Framework has a data-driven structure that marketers can use to plan their own strategies. As an alternative, this is the most recent compilation of active users for the main social networks as we enter 2025. Since it’s the start of the year, we have included the most recent research from the end of the previous year, but will update this compilation of research through 2025. We include the lastest figures for the fast growing social networks such as Threads and Bluesky which has recently announced dramatic growth as many people switch from X / Twitter. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025.

To promote the release of the Barbie movie, Warner Bros. and Mattel’s marketing arm created the #BarbietheMovie hashtag which brought the brand 18 million engagements across social media. Marketing through social media is effective because it’s a place where more than half the global population hangs out. Not to mention, a whopping 76% of social media users have purchased something because they saw it on social media. Salesforce Marketing Cloud can help you turn interested consumers into loyal customers. Our software centralises your siloed marketing and sales data in one place, allowing you to make better, data-driven decisions to optimise your strategies. Once your content is live, your next job is to prove it’s delivering value.

While tactics like blogs, celebrity endorsements, and review sites remain relevant, social media outperforms them on a regular basis. Social media posts, ads, and sponsored posts are where most of the online brand discovery happens these days. Providing helpful resources, information, or even entertaining content on social media helps people identify with your brand.

It is a two-way street where your audience can like, comment on and share your posts and you can also respond to their comments. This allows for discussions that can build your brand image and long-lasting relationships with your audience. This article dives into the fundamentals of social media marketing, its importance, key strategies, best practices, and the challenges you may face. Analyze your content performance as well and use that data to refine your approach. With Sprout’s Tagging feature, you can pull tag-based reports that make it easy to assess what makes something resonate with your audience and see how it aligns with your strategic priority area.

Let’s get into what is social media marketing and why it’s important for your business. Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and more. This involves publishing high-quality content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social networks offer analytics to help you measure the results of ads. It ensures you choose the right social network to advertise on and find the right advertising solution within that platform. In fact, the easiest way to advertise on social media is to boost a top-performing organic post.

SMM is a dynamic field that requires constant tracking, adapting, and optimizing of processes and techniques. Marketers must refresh their knowledge and skills continuously in line with the latest feature, strategies, and best practices in social media marketing to maximize the results of their SMM efforts. Running and optimizing paid social media campaigns, particularly across multiple platforms, is complex and requires a high degree of specialization. However, several platforms have established themselves as powerful tools for businesses looking to enhance their social advertising efforts. In fact, video content consistently outperforms other formats across platforms, providing a dynamic and engaging experience that resonates deeply with audiences.